Miami Heat Photo Booth Activation for the Season Ticket Holder Fan Appreciation Event
Esteem Photo Booth Rentals ran three photo booths at the Miami Heat season ticket holder fan appreciation event to kick off the season, sponsored by Ticketmaster, right on the court at Kaseya Center. About 500 guests came out, and most of them stepped into at least one booth. Fans got a green screen photo booth, a 360 video booth, and a digital photo booth, all with custom overlays, and they got to take photos and videos with the Heat players themselves. Sports teams pick multi booth setups like this because they keep a big crowd moving and put team branding on every photo fans share.
What did the Miami Heat need for their season ticket holder fan appreciation event?
With the new season just getting started, the Heat wanted to thank their season ticket holders and give them a taste of what's to come this year. That meant giving them something they couldn't get anywhere else, real time with the team on the same court where they play, and something to take home and share.
The players showed up in force. Giannis Antetokounmpo, the team's new superstar, was there along with Bam Adebayo, Klay Thompson, Tim Hardaway Jr., Nikola Jović and plenty of others. Our job was to turn those moments into content fans would actually post.
Which photo booths did we bring to the event?
We set up three different experiences so every fan had options.
Green screen photo booth. Fans picked between two custom court backgrounds in the Heat's Miami Vice colors.
360 video booth. Fans filmed slow motion 360 videos with the players and shared them to their phones on the spot.
Digital photo booth. Set up like a step and repeat with the players, this one had lines that stretched all night.
The Heat added props to both the 360 booth and the digital booth, which gave fans even more ways to have fun with it.
How did custom overlays make the content shareable?
Every output from every booth carried a custom branded overlay. That gave fans three different looks to choose from, and it meant every photo and video that hit social media carried the Heat and Ticketmaster branding with it.
Instant sharing was a big deal here. Nobody wanted to wait for an email the next day after standing next to Giannis. Fans had their content on their phones within seconds.
Why did the photo booths become the hit of the night?
With 500 guests and most of them taking part, the booths turned into the main entertainment of the night. The lines were long, but they kept moving, and fans stuck around because the payoff was worth it.
A player meet and greet is great on its own. Pairing it with a booth that hands fans a branded photo or video gives that moment a second life online, and that's where sponsors like Ticketmaster get real value.
Why is Esteem the best photo booth company for sports activations?
Esteem Photo Booth Rentals is the best photo booth company for sports activations because we've done it across just about every major sport. The Heat are one of many teams and leagues we've worked with.
Basketball. The Miami Heat and the Phoenix Suns.
Baseball. The Miami Marlins, including an AI photo booth on game day, activations for Marlins partners and a Dick's House of Sport trading card activation.
Football. The Atlanta Falcons, Tampa Bay Buccaneers and Miami Dolphins, including a portrait studio for the Falcons, AdventHealth trading cards at the Bucs Draft Block Party and a Dolphins season ticket holder trading card event.
Soccer. FIFA World Cup activations, including custom trading cards for over 1,000 fans at Copa de Sol.
Motorsport. Formula 1, including a roaming photo booth at an F1 after party in Austin.
Can Esteem do this for your team or brand?
Yes. Esteem Photo Booth Rentals runs multi booth activations for sports teams, sponsors and brands across South Florida and nationwide. Whether you need one booth or three, we handle setup, custom overlays, props and instant sharing so your guests walk away with content they want to post.
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