AI Photo Booth Rental for Sports Events: How Esteem 360 Studios Activated for the Miami Marlins on Game Day

The Miami Marlins wanted something on Game Day that would pull fans in before the first pitch. Esteem 360 Studios delivered a two-booth AI photo experience that put every guest on the field, in uniform, in the middle of the action. Three Custom AI Scenes Built Around the Marlins Brand

The concept was built around three scenes. Guests could choose to be immersed as a Marlins batter locked in at the plate, a pitcher mid-windup on the mound, or a base runner sprinting toward the bag. The AI rendered each guest into the scene with their selected role, producing a finished image that looked like it belonged in a sports broadcast. Every activation included prints, so fans walked away with something physical to take into the stadium.

Two booths ran simultaneously to keep up with Game Day foot traffic. The demand spoke for itself. The activation drew a crowd large enough that local news outlets came out to cover it, cameras included. Billy the Marlin, the team mascot, made an appearance at the booth, which brought another wave of fans who wanted a photo in their AI scene with Billy nearby. That kind of organic energy isn't something you can script. It happens when the experience is worth stopping for. AI Photo Booth Rentals for Sports Teams and Stadium Events

The AI photo booth format works especially well in sports environments because it gives fans a version of themselves they can't get anywhere else. Standing in a stadium watching a game is one experience. Seeing yourself rendered as the player on the field is another. Esteem 360 Studios builds activations around that second experience.

Esteem 360 Studios offers AI photo booth rentals for sports teams, stadium activations, Game Day experiences, and brand partnerships across Florida and nationally. Our AI booths support fully custom scene design, on-site printing, dual booth setups for high-volume events, and branded overlays for team and sponsor identity. The Miami Marlins activation is one example of what we produce for professional sports clients. Our roster also includes the Miami Heat, the Miami Dolphins, Formula 1, Bacardi, Sephora, Spotify, and Jordan Brand.

If your team or brand is planning a Game Day activation, a fan experience, or a stadium event and needs a photo experience that actually draws a crowd, contact Esteem 360 Studios to build it.