Portrait Studio Photo Booth for Stadium Events, Atlanta Falcons Case Study

Esteem Photo Booth Rentals photographed 799 guests and generated 1,180 total shares at the Atlanta Falcons' Sunday's Collection launch party inside Mercedes-Benz Stadium, reaching an estimated 30,853 people and 103,978 impressions from a single custom portrait studio.

What Was the Sunday's Collection Launch Party?

The Sunday's Collection launch was Atlanta Falcons' brand activation, hosted inside Mercedes-Benz Stadium to introduce the new merchandise line to fans and guests. Esteem was brought in to build the photo experience for the night, a fully branded portrait studio designed to match the event's look and feel.

What Did the Custom Portrait Studio Include?

The setup centered on a 30 foot custom backdrop paired with a matching cityscape floor, built to turn a corner of the stadium into a real studio environment. Guests could shoot both standing and seated portraits in the same space, which kept the line moving without forcing everyone into one static pose.

The full setup included:

• A 30 foot custom branded backdrop

• A matching cityscape floor

• Standing and seated shooting stations

• A dedicated lead photographer

• A pose director working alongside the photographer
  

Why Did the Activation Need a Pose Director?

A pose director's job is to make sure guests actually get a photo they'll want to keep. At an event with this much foot traffic, most guests only get one shot at a portrait. Having someone dedicated to directing poses next to the lead photographer meant every guest left with something they'd post, not just something they took.

How Did Guests Receive Their Photos?

Guests entered their phone number once, and every photo they took for the rest of the night was delivered automatically from that point forward as part of Esteem's on-site content creation setup. No re-scanning a QR code, no re-entering information between shots. That single step at the start is what let guests move through the studio quickly while still walking away with every photo they took.

What Extra Touch Did Guests Get to Take Home?

Every guest also received a 5x7 print on-site, giving them something physical to take home in addition to the digital delivery. For a stadium activation with this much energy, the print is what turns a quick photo into a keepsake from the night.

How Many Photos Did the Activation Produce?

The portrait studio produced 799 guest photo sessions and 1,180 total shares across prints, text messages, downloads, and Instagram. Those shares reached an estimated 30,853 people and drove 103,978 total impressions once guests started posting and forwarding their photos.

Why Do NFL Teams and Brands Book a Portrait Studio for Launch Events?

A branded portrait studio gives a launch event a photo moment that matches the scale of the room instead of a generic booth in the corner. Esteem Photo Booth Rentals has built this exact type of activation for the Atlanta Falcons, Miami Heat, Miami Marlins, Tampa Bay Buccaneers, and Phoenix Suns, along with corporate event activations for Jordan Brand, Sephora, and Formula 1. The team runs these setups nationwide, not just in Florida, so a stadium activation in Atlanta gets the same build quality as one in Miami.

Every setup is custom to the event. That means a backdrop and floor built to match the brand, standing and seated shooting options for guest flow, and a photographer and pose director working the room together so guests get a portrait worth keeping.

If you're planning a stadium activation, product launch, or brand event and want a portrait studio built around it, get in touch with Esteem Photo Booth Rentals to talk through your event.