How We Brought the Tory Burch Sublime Pop-Up to Life with a Custom Enclosed Photo Booth in Miami
- May 2
- 3 min read
When East of Ellie tapped Esteem to execute the Tory Burch Sublime fragrance activation across two Miami locations, we had two weeks to go from concept to full execution. Two venues. A fully custom enclosed photo booth.
Tory Burch Sublime Fragrance Activation in Miami
The campaign centered on Tory Burch's Sublime perfume, and the goal was to create a live brand moment that would resonate with two very different audiences: shoppers on Lincoln Road in Miami Beach and students at the University of Miami in Coral Gables. East of Ellie brought us in to design and operate the on-site photo experience for both activations.
Custom Enclosed Photo Booth Design for a Luxury Brand Pop-Up
The enclosed photo booth was designed to feel like a natural extension of the Tory Burch brand. White exterior. Black logo. Clean, minimal, and on-brand. A scalloped white curtain framed the entrance, giving guests a sense of arrival.
Inside, guests took branded photo strips with the Sublime name printed directly on them. They could choose color or black and white, and every guest left with both a printed strip and a digital copy to share. Tory Burch also ran giveaways on-site and used the activation to collect guest data for future marketing campaigns, turning each photo moment into a genuine brand touchpoint.
Lincoln Road Miami Beach and University of Miami Campus Activation
Lincoln Road brought in the general public. One of Miami Beach's most active outdoor shopping corridors, it draws shoppers, tourists, and people who are already in discovery mode. The foot traffic was consistent and the energy was organic.
University of Miami ran in collaboration with HerCampus, which gave the event direct reach into the college audience Tory Burch was targeting. Even on a weekday, lines formed. Getting students to stop between classes is never guaranteed, so steady traffic throughout the day was a strong signal the activation was landing.
Planning a Brand Activation Photo Booth Rental in Miami in Two Weeks
Two weeks is a short runway for a project like this. Custom fabrication, graphic production, two separate venue logistics, and coordination with both the client and a campus partner all had to happen in sequence without delays. Our team handled everything from design through on-site operation at both locations.
Why Brands Choose Enclosed Photo Booths for Pop-Up Activations
Most branded giveaways end up in the trash. A photo strip doesn't. Guests stepped inside, took their photos, and walked away with something they actually wanted to keep. That's the difference between a handout and a memory. When the Sublime name is printed on something sitting on someone's dresser or posted to their Instagram story, that's earned attention a traditional ad can't replicate.
When you layer in data capture and giveaways the way Tory Burch did, the activation becomes more than a photo op. It becomes a marketing asset with a measurable list of engaged consumers on the other end.
Custom Branded Photo Booth Rentals for Miami Brand Activations
Esteem specializes in custom branded enclosed photo booth rentals for brand activations, pop-ups, and experiential campaigns across Miami, South Florida, and nationwide. If you are planning a product launch, fragrance activation, retail pop-up, or campus campaign, we build experiences that connect with your audience and produce content worth sharing.
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