AI Photo Booth Activation for Corporate Partnerships: Marlins Guayabera Day with Cubavera at loanDepot Park

Sports partnerships live or die on activation. A logo on a sign gets ignored. A branded experience gets a line of fans waiting to take part. That's what Esteem Photo Booth Rentals delivered when the Miami Marlins and Perry Ellis International's Cubavera brand teamed up for Guayabera Day at loanDepot Park.

The Partnership Behind Guayabera Day

July 1 marks Guayabera Day, the anniversary of Cuba officially naming the guayabera its national dress shirt. Perry Ellis International's Cubavera brand served as presenting sponsor at the Marlins vs. Twins game, with the first 3,500 fans receiving Marlins branded Cubavera guayaberas at the gate. For a brand rooted in Miami's Cuban heritage, a stadium full of fans wearing the shirt is the kind of visibility no billboard buys.

Bringing the Brand to Life with AI

Esteem Photo Booth Rentals built an AI photo booth experience around the day's theme. Guests stepped in wearing their Cubavera guayabera and our AI technology placed them into a tropical island scene, matching the shirt's Cuban roots with a full destination backdrop. No green screen setup, no waiting on a designer. Just a photo in, a scene out, in seconds.

We printed roughly 250 photos over the course of the game, each one a personalized keepsake fans could take home and share. That's 250 fans walking out with a physical reminder of the Cubavera brand, not just a shirt in a drawer.

Why This Matters for Corporate Partnerships

This is what a corporate partnership activation should do: turn a sponsorship into something fans actually interact with. Guayabera Day worked because Cubavera didn't just put its name on the promotion. It gave fans something to do, wear, and remember. That's the model we build for partners across sports, retail, and entertainment, whether it's a single game day or a season long presence.

We've built activations like this before at loanDepot Park, including the ADT doorbell booth during the Marlins season and trading card booths for other partner brands. Game day activations are a core part of what we do, and we build nationwide for any team or brand looking to do the same.

Book Your Next Game Day Activation

If your brand has a sports partnership and you want fans doing more than watching a scoreboard ad, get in touch with Esteem Photo Booth Rentals. We'll build the AI experience around your brand and your event.